Better is NOT Perfect

January 7, 2008

MWSF2008: What I want vs. What I expect

[NOTE: This post was originally published January 7, 2008 @ 7:35 on my personal blog. It has been moved here to consolidate all my Apple-Related rants in one place.]

We all know the format. Rock music is playing while the auditorium fills. Backstage Stephen Jobs, businessman, readies himself for his performance as The Steve. He’s in costume, he’s well rehearsed, and he has his water. The music stops and he walks onstage to a thunderous applause.

First he talks about Old News (existing products, sales reports), then New News (doling out the goodies).

New software first, then (if any) new hardware and hardware bumps. The earlier he reveals new hardware, the more new hardware we’ll get.

Then one more thing. Maybe. He doesn’t do them every time.

Sometimes a thank you and goodbye, sometimes a musical guest.

So what will be the specifics? Until next week, we can only guess.

He’s my two cents:

iPod:
What I expect: The lineup got a complete refresh in October, including a new model. I don’t expect hardware to change in capacity or price at all. I expect firmware 1.1.3 for the iPod Touch to come out with all the rumored features.

What I want: A video/voice VOIP handset. Call it the iPod Chat. or the iChat Mobile. Or the skunkcabbage vomit machine. Who cares what you call it? Just make it. Please.

iPhone:
What I expect: Firmware 1.1.3 and a loose date for the SDK.

What I want: Immediate release of the SDK and a developer’s preview of Firmware 1.2.0 which it will require.

Portable Macs:
What I expect: Processor and hard drive bumps on existing models.

What I want: Wide touchpads on all models, including a new Macbook Mini, and the functions in OSX to take advantage of it (like resolution independence, Ink, and gestures). Also: A mini tablet that you hold like a PSP.

Desktop Macs:
What I expect: Processor and hard drive bumps for the iMac and Mac mini. Nothing for the Mac Pro.

What I want: A whole new desktop machine. Shaped like a small drawing board, it does away with the pointer and introduces a different GUI paradigm.

AppleTV:
What I expect: After two years in the making, there will be movie rentals.

What I want: TV Show rentals at ridiculously low prices. Low enough to consider cutting out your cable bill and going all-internet.

Cinema Displays:
What I expect: Nothing.
What I want: New 24″, 26″ 42″ and 52″ models. Standard with iSight, BTO without.

Partnerships:
What I expect: Skip lines @ Starbuck’s. All Starbuck’s in airports are now wired for iPhone.

What I want: iPhone now works other places like it does at Starbucks. Music off the air, browse the iTunes Music Store, and order food if available. (Like the pizza/hotdogs at Costco)

Software:
What I expect: iTunes 8
What I want: OS X 10.5.2, and updates to iLife and iWork.

One More thing:
What I expect: He didn’t do a “one more thing” at all between September of 2004 (iPod nano) and October 2007 (iPod touch). I wouldn’t expect one this time.

What I want: I want it all. Duh.

Musical Guest: Nobody. Too much new hardware.

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